STEPS TO START AN ENTERPRISE – Part VI
MARKETING OF MSME PRODUCTS
I do not want to go here on the fundamentals of Marketing Management as it is a vast subject to discuss here. The strategy of Marketing depends up on the type of products manufactured or the type of Services provided. What I mean to say is the strategy for FMCG is different to the strategy for marketing Industrial Products. It is pertinent to mention here that the rural demand has emerged as a vital market. Even the corporate giants are now focusing on Rural Markets. The consumer behavior has totally changed in Rural India and the people’s expectations have shown a sea change when compared to late nineties or early 2K.
There is a need to go for a detailed Market Research before introducing a product in to a particular Market Segment. The Demographics, Demand and supply Gap, Competition, Product Pricing, Distribution Channels, Publicity requirements etc., have to be thoroughly analyzed.
GOVT.SCHEMES
The following are some of the Central Govt. schemes.
Purchase Preference Policy is administered through the Single Point Registration Scheme of NSIC. Under this, 358 items are reserved for exclusive purchase from MSME by Central Government including Public Sector Undertakings. Other facilities include providing tender documents free of cost, exemption from earnest money and security deposit and 15% price preference in Central Government purchases - for individual MSMEs
MSME-MDA Scheme
The scheme offers funding up to 90% in respect of to and fro air fare for participation by MSME Entrepreneurs in overseas fairs/trade delegations. The scheme also provide for funding for producing publicity material (up to 25% of costs) Sector specific studies (upto Rs. 2 lakhs) and for contesting anti-dumping cases (50% up to Rs. 1 lakh) - for individual MSMEs & Associations.
Bar Coding
In order to enhance the marketing competitiveness of MSEs in domestic as well as international market, Office of Development Commissioner (MSME), Ministry of MSME, provides the financial assistance for reimbursement of 75% of one-time registration fee w.e.f. 1st January,2002 and 75% of annual recurring fee (for first three years) w.e.f. 1st June,2007 paid by MSEs to GS1 India for using of Bar Coding.The work of reimbursement has been decentralized and transferred to field offices i.e. MSME-Development Institutes located in each state w.e.f. 1st April, 2009 with a view to ensure speedy & timely and extensive implementation of the scheme.
Similarly every state Govt. has their purchase policies for the benefit of MSME Sector
With this I am concluding my blog posts on this subject.
I would be happy to answer any querries on Enterprise Development.
My Mail ID -krishnaar8@gmail.com
cell.9849392925
1 comment:
The small and medium enterprises sector has the potential to drive our economy. Some small businesses that use POP sign displays made their contribution to the significant growth like in India. More likely if these establishments/companies have given financial assistance on their marketing campaigns. Surely, they will be able to increase their sales and expand in the future.
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